Monday, November 26, 2007

Shopping Online? Incentive Portals Kick Back Cash to Charity

The Friday after Thanksgiving is traditionally the biggest shopping day of the year. But as more people shop online it’s the Monday after Thanksgiving that's shaping up to be the cyber equivalent. Why? Apparently it’s those high-speed internet connections we all enjoy at work.

If you’re shopping online today (or any day), you can earn money for your favorite
nonprofit by using an incentive portal such as iGive or Good Shop. How does it work? Use the site’s links to shop at selected online merchants, which rebate a percentage of your purchase to an organization you designate. Both portal sites have some overlap, including Barnes & Noble, Nordstrom’s, Macy’s, and Best Buy. GoodShops hundreds of stores also include Sephora, the Apple Store, and iTunes. iGive’s 680+ merchants include Lush, Bloomingdale’s, Borders, Dean & Deluca, and a whole lot more.

There are other charity shopping portals out there, but I like these two because they
’re transparent about the percentage each merchant rebates, so you know what your charity will receive. If you plan to shop at the participating online merchants, this is a way to send some money to a favorite charity at no cost to you.

Today’s mitvah: Consider online shopping via links on a charity supporting web site, such as iGive or GoodShop.

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